Understanding twenty-first century public relations

To get a clear understand of what publics and stakeholders about is an important term to make sense of what public relations is. This whole chapter keep explaining the definition of public relations by provides different perspecitve from the US, the United Kingdom and the Asian.

Well, according to the readings, public is any group of people who share common interests or values in a particular situation, and the stakeholders are people who have a relationship and involving with your own organization.Thus, public relations is envolving and dealing with the problems occur in organizations by appreciating and understanding the values, ethos, and the professional philosophy of public relations.

However, public relations is developing differently in coutries according to social, political and policies. For example,public relations in China will have a wide influce by the government.Public relations in the US is focusing on planning and research that inform and direct the profession, and also set up networks and connections with the community so that the relationship become more meaningful and have values for all parties.

As such, public relations practitioners engage in all levels of orgnazational and develop ways to work with the community or other publics to changing societal needs and demands.Moreover, sometimes they also allow to give their own opinions and expressions of attitudes to what is happening in society as public relations has always been part of society.

In conclusion, this chapter gives me an overall ideas of what public relations is about by providing different perspectives from Asia and the US. Furthermore, it also explained the role of public relations practitioners in organizations as well.