The purpose of this chapter is to indicate that public relations is also very important in Asia, which take in Japan, Sourth Korea, China, Vietnam, Taiwan, the Philippines, Malaysia, Singapore, Laos, Cambodia, Thailand, and Indonesia. Furthermore, it also offer some theories for non-Western cultures such as relations ship theory, Excellence Theory, relationship development and stakeholder theory etc.
Public relations theory is a separate entity to different theories. and it provides the ground on which the fast-growing public relation sector in Asia is being built. However, relationship theory plays an important role in the development of public relations practice in Asia. For example in China "guanxi"is one of the most significant applied in business relationships. Excellemce Theory shifts a capitalist-style to Janpan, South Korea, and Taiwan.
Well, actually this is not mean all public relations theory development and practice in Asia is controlled by Western cultures.
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From my point of view, PR people in Asia is working based on its own eastern culture and language. And I am agree with that in China relationship is very significant applied in business. PR needs to be cunning to work for an organization, especially when they are coping with issues. They need to read people`s mind and there might some even private stuff they need to make things done.
ReplyDeleteYeah, I agree with Kate. It is so simple when one is dealing with business and also in public relations. I guess public relations practitioners may have to take psychology courses, to understand the behaviours of people. In addition, the westerners may not understand the practices of the Asians well but similarly, I doubt the Asians understand Westerners that well too. After all, theory tends to sound easier than what in practice really is.
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