Strategies to Proactively Manage Activity

To be honest, I had no idea or I did not get a proper understanding of what media relations is until I have taken this lesson which clearly observed and turned academy and specific definitions into a great deal of details and examples.Well, in a nutshell, media relations is a type of relationship with and between media practictioners and clients. In this way, client can be a company, a governement, a university or an individual which requires or depends on how media promots their products to reaches their goals.

Before reaching the desired goals or objectives, tactic plays an inevitable role in the long--time planning which combines of wroten, sporken, acted and imaged. Several examples can be find everywhere in our lives. Assume if you are going to promote skin massage or going to hold an important forum in the suntec city, you are supposed to write media release by discribing who is your target audience, how your products relate to your target audience and what is the strengthness of your products before sending to different journalists or agency get publish. One of the most cleverast imaged tactis I have ever seen in Singapore, is the long screen TV for advertising for top brand shoes or bags in MRT tunnel from Novena to Orchard, although it is the tactics for advertisement, at least it can inspire us on some purpose. Obviously, in this way, the tactic highlight that orchard is different from other stations which is the downtown of Singapore, furturemore, it also cleary emphasize on the feature of shopping paradise with lots of top brands.

Therefore, from my point of view, the most essential and difficult thing that PR people need to do is to think in which way or by using what kind of tactics can they in supporting of their clients products and publishing to the target audience.