Actually, the definition of strategy and is not that difficult and redundant to understand. To be brief, strategy sometimes is your plan or method to achieve or to procure the desired goals. Literally, there are diversity of strategies for different goals or objectives. For instance, as students, our goals to do better than our best in studies and learn as much as possible. As adults, their goals are to devote themselves into their careers and pay more attention on the education and health of children. As top managers, their goals are to manage the overall organisation to achieve its success. Therefore, according to a great numbers of examples in our daily life, we can easily understand that different strategies are impletmented for different goals.
However, tactic is slightly different which focuses more on the action from strategy which involves more about thinking. Sample example of tactic will be something like media release, press conference, colors of new staff's uniforms which can be included as variety of means or ways to reach the goals.
To sum up, PR is not such a boring lesson which includes endless of academic definitions and understandings, but a lesson that is easy to be understood by providing many simple examples in our daily life. And I am interested in such a wonderful lesson.
Zhengjie (lisa)
However, tactic is slightly different which focuses more on the action from strategy which involves more about thinking. Sample example of tactic will be something like media release, press conference, colors of new staff's uniforms which can be included as variety of means or ways to reach the goals.
To sum up, PR is not such a boring lesson which includes endless of academic definitions and understandings, but a lesson that is easy to be understood by providing many simple examples in our daily life. And I am interested in such a wonderful lesson.
Zhengjie (lisa)
From my point of view, like what you have mentioned, PR is easy to understand. However, it is difficult to execute. It is complicated sometimes, to deal with several challenging issues. The theory for PR can be simple. In practice, PR requires much time and effort to do things right and to be creative. -Michelle Fok
ReplyDeleteIn my opinion, what you were explaining are all what we were getting from that lecture, being a PR is not an easy job to deal with. However, careful plans and intense strategies after doing research are a must. Keep up the good work Lisa! :)
ReplyDeleteGou Yunfan