Chapter seven gives me an overall idea of how public relations work as a link between an organisation and its environment. Furthermore, it also provides a "systems theory" to guide our understanding and practical applications of public relations.
It is true that every organisation have to consider about their operations impact the environment and manage the business to achieve its organisational goals. However, public relations is placed to offer their framework, provide information or maybe holding news conferences and events to understand the needs and expectations of the organisation's environment and make sure to achieve their goals.
Well, in order to be effective in managing the relationship between organisation and its environment, public relations practitioners need a guiding theory to guide decisions and choices. " Systems theory" provides a model or a framework for public relations managers to view organisations and their relationship with the environment. Moreover, " Systems theory " also takes a holistic view and encourages us to look outside of the organisations to see the bigger environment.
Public relations practitioners plays essential roles and responsibilities within an organisation. Some public relations practitioners is resposible for the inmplementation of public relations activities such as news conferences or events, news releases etc. And some of them along with marketing, human resources, operations, and decision making. Therefore, public relation practitioners are stress needed in almost every organisations by master some guiding theories as " Systems theory " to support, growth and survival.
All in all, it is very curcial for public relations practitioners to build up an effective relationship between organisation and its environment. A good relationship may easily helps organisations to reach their desired goals and also offers a great opportunity for their employees to create remarkable outcomes and increase the productivity as well.
Thursday, March 11, 2010
Public Relations Practice
From the readings, I have got a in-depth understanding of what skills do public relations practitioners have and the importance of values for being a practitioner.
Recently, public relation practitioner should be a multiskilled person with value based approach and requires strategic and technical competences in their jobs. The ability to see an issue from a range of perspectives, to uncover the real issues to be resolved and to have good communicate skills which allow them to build and strengthen the relationships with their clients or employees.
As we all know, public relations is a sort of method which used by an organization to achieve its desired goals, and the public relations practitioner is this kind of person who is able to solve these problems, build relationships with audiences etc. I totally agree that the acting of planning is one of the methods which is useful for practitioners to lead results. Different plans can help practitioners in different ways such as promoting a product,open a new facility, report on corporate sustainability performance and so on.
Well, as public relations practitioner, our actions are guided by our values. In another word, values are bing constructed as a mental map of how things work and how to understand life events and make sense of our experiences. However, these personal values are established through community and largely established before pratitioners come into a workplaces. Therefore, values exist everywhere in our daily lives.
To sum up, public relations exist to provide organization a good plan to reach the desired goals or objectives with values which is inevitable to understand life events and make sense of our experiences.
Recently, public relation practitioner should be a multiskilled person with value based approach and requires strategic and technical competences in their jobs. The ability to see an issue from a range of perspectives, to uncover the real issues to be resolved and to have good communicate skills which allow them to build and strengthen the relationships with their clients or employees.
As we all know, public relations is a sort of method which used by an organization to achieve its desired goals, and the public relations practitioner is this kind of person who is able to solve these problems, build relationships with audiences etc. I totally agree that the acting of planning is one of the methods which is useful for practitioners to lead results. Different plans can help practitioners in different ways such as promoting a product,open a new facility, report on corporate sustainability performance and so on.
Well, as public relations practitioner, our actions are guided by our values. In another word, values are bing constructed as a mental map of how things work and how to understand life events and make sense of our experiences. However, these personal values are established through community and largely established before pratitioners come into a workplaces. Therefore, values exist everywhere in our daily lives.
To sum up, public relations exist to provide organization a good plan to reach the desired goals or objectives with values which is inevitable to understand life events and make sense of our experiences.
Tuesday, March 9, 2010
Public relations research
This chapter tells me an important tool for public relations practitioners--research. As we all know, research is a kind of method of gathering information that will provide the basis to establish an understanding of situations or issues, and will also offer us with a better appreciation on context.
Research is often widely used by us to get an understanding of different academic topics, to find a good and comprehensive answer for the questions for almost every subjects. I have to agree this because at the begining of a programme, doing research ensure that the desired outcomes and results are achieved, at the conclusion of the programme, doing research enables us to test whether the desired results were achieved or not.
In fact, research is inevitable for public relations pratitioners who is given a job to do and who needs to know how to do research to help tackling the job, and the application of theory to the practice of public relations. In order to do well in public relations, there are three steps you should get familiar with. The first step is to understand the problem and issues by asking what is the overall context. The second step is to frame the research questions. This means you need to find out what is your research objective and how to get useful material and data. The third step is to design the research activity and understand hwo to deal with these information once you have in your job. Therefore, research is very useful for public relations practitioners.
In conclusion, research method is widely used in our daily lives such as benchmarking, finding out context for a topic etc. For public relations practitioners, research method is especially useful because it helps them tackle problems that happen in their job. Furthermore, qualitative and quantitative methods are some of the widely used in research. However, although research is not as simply as we expected, we cannot study or work without it.
Research is often widely used by us to get an understanding of different academic topics, to find a good and comprehensive answer for the questions for almost every subjects. I have to agree this because at the begining of a programme, doing research ensure that the desired outcomes and results are achieved, at the conclusion of the programme, doing research enables us to test whether the desired results were achieved or not.
In fact, research is inevitable for public relations pratitioners who is given a job to do and who needs to know how to do research to help tackling the job, and the application of theory to the practice of public relations. In order to do well in public relations, there are three steps you should get familiar with. The first step is to understand the problem and issues by asking what is the overall context. The second step is to frame the research questions. This means you need to find out what is your research objective and how to get useful material and data. The third step is to design the research activity and understand hwo to deal with these information once you have in your job. Therefore, research is very useful for public relations practitioners.
In conclusion, research method is widely used in our daily lives such as benchmarking, finding out context for a topic etc. For public relations practitioners, research method is especially useful because it helps them tackle problems that happen in their job. Furthermore, qualitative and quantitative methods are some of the widely used in research. However, although research is not as simply as we expected, we cannot study or work without it.
Monday, March 8, 2010
Theories for Public Relations
From the title which called" Theoretical Context", I have realized this whole chapter provides all different theories about Public Relations.
Well, to some extent, these theories are really useful and benefit in our studying of Public Relations, although we are not familiar with the majority of them or maybe even have not heard it before. Once we understand these theories, we may have an ability to contextualize and sometimes predict outcomes of things. Furthermore, if we get familiar with these theories, we are supposed to think more deeply about where and what our assumptions comes from. Meanwhile, we can also decide when and why certain strategies and tactics are needed in the situations and how can they be developed and implemented. Therefore, understanding theory is very important when we start to something we are familiar with or not, and it is just a tour guide or maybe a shortcut for us to get the meaning of everything in our lives.
Public Relations theories developed with influence from psychology, sociology, social science and management disciplines.
From my point of view, each of them is inevitable for Public Relations practitioners to cope with problems which will happen in their jobs. Psychology is used to help practitioners to know how individuals and audiences think, feel and behave so that the communication can be more effective. Sociology and social science focus on how people behave in a fixed group or in between other groups. Management disciplines can helps practitioners to have a better communicate or work with other people who are CEOs, employees or maybe your teammates to make sure that your advices can be through fast and smoothly, and you also are available to receive the feedback of your clients as soon as possible.
In conclusion, theoretical context is inevitable and essential for Public Relations practitioners to deal with their jobs. Although there are maybe difficult or too abstract to understand by people, there are acting as tour guides who judges right or wrong in Public Relations Studies.
Public Relations theories developed with influence from psychology, sociology, social science and management disciplines.
From my point of view, each of them is inevitable for Public Relations practitioners to cope with problems which will happen in their jobs. Psychology is used to help practitioners to know how individuals and audiences think, feel and behave so that the communication can be more effective. Sociology and social science focus on how people behave in a fixed group or in between other groups. Management disciplines can helps practitioners to have a better communicate or work with other people who are CEOs, employees or maybe your teammates to make sure that your advices can be through fast and smoothly, and you also are available to receive the feedback of your clients as soon as possible.
In conclusion, theoretical context is inevitable and essential for Public Relations practitioners to deal with their jobs. Although there are maybe difficult or too abstract to understand by people, there are acting as tour guides who judges right or wrong in Public Relations Studies.
Tuesday, February 9, 2010
Public Relations Ethics
According to the PR readings, the most frequently appeared word in this chapter is all about ethic in Public Relations. To be frankly, ethic is a word which gives me a feeling of abstract, something very formal when I first heard this word. However, ethic always being an central or significant role in whatever situations such as management and public relations as well because it is about our standards of our good behavior affects the whole society and involves morals and values.
Apparently, it is easily for us to find great numbers of unethical behaviors in our modern world. Copyright is one of the most commonest actions which considers as unethical for every people, especially for filmmakers or musicians. For students who are using direct quotes or sentences from any printed article without doing in-text reference or reference lists are also considered as unethical and will be penalized by school. Above are some sample of unethical out of huge amount, and I totally agree that understanding what is considered as unethical can help us to work towards understanding what is ethical.
Well, the three steps for PR practitioners to become ethical are willingness, knowledge and skill. Willingness is the most fundamental element that people need to start a journey. Only if almost every people including PR practitioners are willing to do something, but are not forced by any power, they are likely to achieve success. For example, if PR practitioners are willing to be ethical, means to compare everything they did to their morals or a sense of consciences, they will be ethical at the end.
Knowledge can be fostered by reading or thinking. Obviously, the more you read the articles or journals about ethic, the more ethical person you will be. Furthermore, knowledge will provide an orientation point for starting the journey to become ethical.
The final step to become ethical for PR practitioners is to master skills, which means discussing, practicing, combining or selecting. However, to be skillful is not only to read lots of books or to think more, but also to become actively engaged with.
Therefore, these are all the steps we ought to know and learn before being ethical in whatever places, especially for PR study as well.
Apparently, it is easily for us to find great numbers of unethical behaviors in our modern world. Copyright is one of the most commonest actions which considers as unethical for every people, especially for filmmakers or musicians. For students who are using direct quotes or sentences from any printed article without doing in-text reference or reference lists are also considered as unethical and will be penalized by school. Above are some sample of unethical out of huge amount, and I totally agree that understanding what is considered as unethical can help us to work towards understanding what is ethical.
Well, the three steps for PR practitioners to become ethical are willingness, knowledge and skill. Willingness is the most fundamental element that people need to start a journey. Only if almost every people including PR practitioners are willing to do something, but are not forced by any power, they are likely to achieve success. For example, if PR practitioners are willing to be ethical, means to compare everything they did to their morals or a sense of consciences, they will be ethical at the end.
Knowledge can be fostered by reading or thinking. Obviously, the more you read the articles or journals about ethic, the more ethical person you will be. Furthermore, knowledge will provide an orientation point for starting the journey to become ethical.
The final step to become ethical for PR practitioners is to master skills, which means discussing, practicing, combining or selecting. However, to be skillful is not only to read lots of books or to think more, but also to become actively engaged with.
Therefore, these are all the steps we ought to know and learn before being ethical in whatever places, especially for PR study as well.
Tuesday, January 26, 2010
Strategies to Proactively Manage Activity
To be honest, I had no idea or I did not get a proper understanding of what media relations is until I have taken this lesson which clearly observed and turned academy and specific definitions into a great deal of details and examples.Well, in a nutshell, media relations is a type of relationship with and between media practictioners and clients. In this way, client can be a company, a governement, a university or an individual which requires or depends on how media promots their products to reaches their goals.
Before reaching the desired goals or objectives, tactic plays an inevitable role in the long--time planning which combines of wroten, sporken, acted and imaged. Several examples can be find everywhere in our lives. Assume if you are going to promote skin massage or going to hold an important forum in the suntec city, you are supposed to write media release by discribing who is your target audience, how your products relate to your target audience and what is the strengthness of your products before sending to different journalists or agency get publish. One of the most cleverast imaged tactis I have ever seen in Singapore, is the long screen TV for advertising for top brand shoes or bags in MRT tunnel from Novena to Orchard, although it is the tactics for advertisement, at least it can inspire us on some purpose. Obviously, in this way, the tactic highlight that orchard is different from other stations which is the downtown of Singapore, furturemore, it also cleary emphasize on the feature of shopping paradise with lots of top brands.
Therefore, from my point of view, the most essential and difficult thing that PR people need to do is to think in which way or by using what kind of tactics can they in supporting of their clients products and publishing to the target audience.
Before reaching the desired goals or objectives, tactic plays an inevitable role in the long--time planning which combines of wroten, sporken, acted and imaged. Several examples can be find everywhere in our lives. Assume if you are going to promote skin massage or going to hold an important forum in the suntec city, you are supposed to write media release by discribing who is your target audience, how your products relate to your target audience and what is the strengthness of your products before sending to different journalists or agency get publish. One of the most cleverast imaged tactis I have ever seen in Singapore, is the long screen TV for advertising for top brand shoes or bags in MRT tunnel from Novena to Orchard, although it is the tactics for advertisement, at least it can inspire us on some purpose. Obviously, in this way, the tactic highlight that orchard is different from other stations which is the downtown of Singapore, furturemore, it also cleary emphasize on the feature of shopping paradise with lots of top brands.
Therefore, from my point of view, the most essential and difficult thing that PR people need to do is to think in which way or by using what kind of tactics can they in supporting of their clients products and publishing to the target audience.
Tuesday, January 19, 2010
20th, Jan, 2010
Lecture today talks about strategies and tactics in public relation studies.
Actually, the definition of strategy and is not that difficult and redundant to understand. To be brief, strategy sometimes is your plan or method to achieve or to procure the desired goals. Literally, there are diversity of strategies for different goals or objectives. For instance, as students, our goals to do better than our best in studies and learn as much as possible. As adults, their goals are to devote themselves into their careers and pay more attention on the education and health of children. As top managers, their goals are to manage the overall organisation to achieve its success. Therefore, according to a great numbers of examples in our daily life, we can easily understand that different strategies are impletmented for different goals.
However, tactic is slightly different which focuses more on the action from strategy which involves more about thinking. Sample example of tactic will be something like media release, press conference, colors of new staff's uniforms which can be included as variety of means or ways to reach the goals.
To sum up, PR is not such a boring lesson which includes endless of academic definitions and understandings, but a lesson that is easy to be understood by providing many simple examples in our daily life. And I am interested in such a wonderful lesson.
Zhengjie (lisa)
However, tactic is slightly different which focuses more on the action from strategy which involves more about thinking. Sample example of tactic will be something like media release, press conference, colors of new staff's uniforms which can be included as variety of means or ways to reach the goals.
To sum up, PR is not such a boring lesson which includes endless of academic definitions and understandings, but a lesson that is easy to be understood by providing many simple examples in our daily life. And I am interested in such a wonderful lesson.
Zhengjie (lisa)
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