From the title which called" Theoretical Context", I have realized this whole chapter provides all different theories about Public Relations.
Well, to some extent, these theories are really useful and benefit in our studying of Public Relations, although we are not familiar with the majority of them or maybe even have not heard it before. Once we understand these theories, we may have an ability to contextualize and sometimes predict outcomes of things. Furthermore, if we get familiar with these theories, we are supposed to think more deeply about where and what our assumptions comes from. Meanwhile, we can also decide when and why certain strategies and tactics are needed in the situations and how can they be developed and implemented. Therefore, understanding theory is very important when we start to something we are familiar with or not, and it is just a tour guide or maybe a shortcut for us to get the meaning of everything in our lives.
Public Relations theories developed with influence from psychology, sociology, social science and management disciplines.
From my point of view, each of them is inevitable for Public Relations practitioners to cope with problems which will happen in their jobs. Psychology is used to help practitioners to know how individuals and audiences think, feel and behave so that the communication can be more effective. Sociology and social science focus on how people behave in a fixed group or in between other groups. Management disciplines can helps practitioners to have a better communicate or work with other people who are CEOs, employees or maybe your teammates to make sure that your advices can be through fast and smoothly, and you also are available to receive the feedback of your clients as soon as possible.
In conclusion, theoretical context is inevitable and essential for Public Relations practitioners to deal with their jobs. Although there are maybe difficult or too abstract to understand by people, there are acting as tour guides who judges right or wrong in Public Relations Studies.
Public Relations theories developed with influence from psychology, sociology, social science and management disciplines.
From my point of view, each of them is inevitable for Public Relations practitioners to cope with problems which will happen in their jobs. Psychology is used to help practitioners to know how individuals and audiences think, feel and behave so that the communication can be more effective. Sociology and social science focus on how people behave in a fixed group or in between other groups. Management disciplines can helps practitioners to have a better communicate or work with other people who are CEOs, employees or maybe your teammates to make sure that your advices can be through fast and smoothly, and you also are available to receive the feedback of your clients as soon as possible.
In conclusion, theoretical context is inevitable and essential for Public Relations practitioners to deal with their jobs. Although there are maybe difficult or too abstract to understand by people, there are acting as tour guides who judges right or wrong in Public Relations Studies.
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